Monday, May 18, 2009
Monday, January 19, 2009
SWOT Analyzing of hotels & resorts - Belitung Island of Indonesia
The newly growth of the tourism in Belitung Island seems very rapidly. Only 45 minutes from Jakarta with daily flight, such as Sriwijaya, Linus & Batavia Air are available here. The newly hotels & resorts have just been built, and some of them has completely finished building and operated. This competition from the current hotels & resorts and those people who own/ manage in a newly property would be very tight. Local markets is still dominated, to be best supporter for these well known existing property, mean while the newly property will have survival and take the profitability from the current market share.
Personally, I have spent more 10 years to dedicate & give my best service in hotel & tourism industry in Indonesia & overseas and at this current moment I am in Belitung Island as my 3rd experience in leading Hotel & Resort's Rooms Division have been observing the local market share for hotels & resorts in Belitung’s area such as Lorin Beach Resort, Billiton hotel, Martani, Grand PI, Harlika, PI 1, Bunga Pantai and PI 2. It would be globally at around 35% for the yearly average room occupancy (YTD room occupancy) and Rp. 350.000,- up to 400.000,- for the yearly average rate (YTD average rate).
The YTD roughly markets share in average properties would be segmented at around 30% as the biggest share would be supported by Agencies (B.I.C, Levi, etc) 20% from Corporate, 25% from Individual Guests, 15% from Local traveler (taking hotel’s package rate), and the rest markets share from Government offices & others.
Thus, it has meaning that it would be not too far for those hotels & resort owner/ management to achieve maximum revenue, more over for those newly property who expect more revenue based on this established market in Belitung. In this point, they should take over the current existing markets in Belitung (from other competitors) and explore newly markets which is still widely offer new market as the key account to achieve much more revenue, rather than only expecting to take over from the current established markets locally in Belitung.
The people who well experienced & widely relation in tourism network is definitely needed in developing & promoting the overall tourism in Belitung, at least newly market may support from the key prospect became key accounts to achieve much more revenue on its respective property.
It would be not too easy to promote the Belitung Island became the national or international minded tourism destination which need highly dedication & consistency from all tourism elements such as those people from hotel, restaurant, resort, transportation (sea, land & air) travel agencies and governmental, tourism association, etc. The Belitung Island to which is formerly well known as a Tin producer, became a newly discovered marine beauty & paradise which is very suitable for Diving, Snorkeling, Fishing and Islands tour. We do believe Belitung Island in Indonesia would be a minded for a national & international market as the one of Indonesia’s favorite leisure destinations.
Dimaz Prakoso Kievietz Kismoko
Email: dimaz_p@hotmail.com
IM: dimaz_p@yahoo.co.id
Mobile: +62813 391 26 260
http://leisuredestinations.blogspot.com/
Personally, I have spent more 10 years to dedicate & give my best service in hotel & tourism industry in Indonesia & overseas and at this current moment I am in Belitung Island as my 3rd experience in leading Hotel & Resort's Rooms Division have been observing the local market share for hotels & resorts in Belitung’s area such as Lorin Beach Resort, Billiton hotel, Martani, Grand PI, Harlika, PI 1, Bunga Pantai and PI 2. It would be globally at around 35% for the yearly average room occupancy (YTD room occupancy) and Rp. 350.000,- up to 400.000,- for the yearly average rate (YTD average rate).
The YTD roughly markets share in average properties would be segmented at around 30% as the biggest share would be supported by Agencies (B.I.C, Levi, etc) 20% from Corporate, 25% from Individual Guests, 15% from Local traveler (taking hotel’s package rate), and the rest markets share from Government offices & others.
Thus, it has meaning that it would be not too far for those hotels & resort owner/ management to achieve maximum revenue, more over for those newly property who expect more revenue based on this established market in Belitung. In this point, they should take over the current existing markets in Belitung (from other competitors) and explore newly markets which is still widely offer new market as the key account to achieve much more revenue, rather than only expecting to take over from the current established markets locally in Belitung.
The people who well experienced & widely relation in tourism network is definitely needed in developing & promoting the overall tourism in Belitung, at least newly market may support from the key prospect became key accounts to achieve much more revenue on its respective property.
It would be not too easy to promote the Belitung Island became the national or international minded tourism destination which need highly dedication & consistency from all tourism elements such as those people from hotel, restaurant, resort, transportation (sea, land & air) travel agencies and governmental, tourism association, etc. The Belitung Island to which is formerly well known as a Tin producer, became a newly discovered marine beauty & paradise which is very suitable for Diving, Snorkeling, Fishing and Islands tour. We do believe Belitung Island in Indonesia would be a minded for a national & international market as the one of Indonesia’s favorite leisure destinations.
Dimaz Prakoso Kievietz Kismoko
Email: dimaz_p@hotmail.com
IM: dimaz_p@yahoo.co.id
Mobile: +62813 391 26 260
http://leisuredestinations.blogspot.com/
Monday, January 5, 2009
Beautiful paradise of Belitung's island
General Information of Belitung Island;
Belitung is an Island in South East Asia, a part of Nation archipelago. Belitung is ruled by Indonesia since 1950 and became a district of South Sumatra province. On November 21st, 2000, Belitung and Bangka Island has been approved to become the 31st province of Indonesia separated from South Sumatra. This new province is called ‘Kepulauan Bangka Belitung’ province. This Island is placed at 107o 35' - 108o 18' Latitude and 2o 30' - 3o 15' Longitude. The length of the diameter from East to West is about 79 km and North to South about 77 km. The total land is 480.060 hectares with 189 small islands surround Belitung. Some of them are quite big with a couple of villages. They are Mendanau Island, Seliu Island, Nadu Island and Batu Dinding Island. Most of Belitung population is come of Melayu ethnic and most of them are Moslem. There are some other ethnics likes Chinese, Javanese, Balinese and some people from Sumatra like Palembang, Minang and Batak. Belitung regency consists of 9 districts and 69 villages. The capital of Belitung is Tanjungpandan, which stay at North West of this Island. The other large towns are Manggar, Gantung, Kelapa Kampit and Sijuk. The main resources, which also become the main product of Belitung Island, are tin mining, kaolin, quartz sands, and granite rock. The plantation are mainly palm oil, pepper, coconut, coffee, natural rubber, and vegetable.If seen from its tourism sector, Belitung is an island with beautiful beaches, the unique landscape with its purely white sand, and the crystal clear seawater. Belitung is also popular with its granite boulder white stones beach in Tanjung Tinggi, Tanjung Kelayang, Tanjung Binga dan Lengkuas Island. This beautiful nature is also accompanied by hundreds of small islands, which add the beautiful tourism area in Belitung Island. Belitung Island is one of the best and unique beaches own in Indonesia.
The uniquely gift from this island is a “Batu Satam”/ Billitionite Stone/ Batu Hitam, the stone which is well-known as the black meteoric stone. Available in any kind for souvenirs, such as a well designed rings, necklace, etc.
Belitung is an Island in South East Asia, a part of Nation archipelago. Belitung is ruled by Indonesia since 1950 and became a district of South Sumatra province. On November 21st, 2000, Belitung and Bangka Island has been approved to become the 31st province of Indonesia separated from South Sumatra. This new province is called ‘Kepulauan Bangka Belitung’ province. This Island is placed at 107o 35' - 108o 18' Latitude and 2o 30' - 3o 15' Longitude. The length of the diameter from East to West is about 79 km and North to South about 77 km. The total land is 480.060 hectares with 189 small islands surround Belitung. Some of them are quite big with a couple of villages. They are Mendanau Island, Seliu Island, Nadu Island and Batu Dinding Island. Most of Belitung population is come of Melayu ethnic and most of them are Moslem. There are some other ethnics likes Chinese, Javanese, Balinese and some people from Sumatra like Palembang, Minang and Batak. Belitung regency consists of 9 districts and 69 villages. The capital of Belitung is Tanjungpandan, which stay at North West of this Island. The other large towns are Manggar, Gantung, Kelapa Kampit and Sijuk. The main resources, which also become the main product of Belitung Island, are tin mining, kaolin, quartz sands, and granite rock. The plantation are mainly palm oil, pepper, coconut, coffee, natural rubber, and vegetable.If seen from its tourism sector, Belitung is an island with beautiful beaches, the unique landscape with its purely white sand, and the crystal clear seawater. Belitung is also popular with its granite boulder white stones beach in Tanjung Tinggi, Tanjung Kelayang, Tanjung Binga dan Lengkuas Island. This beautiful nature is also accompanied by hundreds of small islands, which add the beautiful tourism area in Belitung Island. Belitung Island is one of the best and unique beaches own in Indonesia.
The uniquely gift from this island is a “Batu Satam”/ Billitionite Stone/ Batu Hitam, the stone which is well-known as the black meteoric stone. Available in any kind for souvenirs, such as a well designed rings, necklace, etc.
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